The Sword Unveil Video for “Tres Brujas” And Release Warp Riders

It’s the day we’ve all been waiting for! Warp Riders, the highly anticipated 3rd album by Austin, TX’s THE SWORD hits stores today via Kemado Records.

MySpace Music has the exclusive video premiere of the album’s first single, “Tres Brujas.” To make the video, THE SWORD headed into the hot California desert with Artificial Army (www.artificialarmy.com) and filmed the first video of their Post-Apocalyptic Western Trilogy that ties in themes of Warp Riders over the course of three videos - “Tres Brujas,” “Lawless Lands,” and “Night City.” It’s Seven Samurai crossed with The Magnificent Seven meets Mad Max filtered through the imagination of THE SWORD.

Watch the video HERE.

Warp Riders is amassing fantastic acclaim from fans and critics alike. Rolling Stone raves, "The Sword make metal so pure - so precise, so shredding, so full of doom - there's something almost hyper-real about it.” Hard Rock magazine Revolver added, "doom, chugging thrash, and ruminating psychedelia... The intriguing sci-fi storyline that unites these 10 tracks is an added bonus.” And AltSounds.com said of the album’s first single, “'Tres Brujas' is an instant, head banging retro metal classic.”

THE SWORD will hit the road, touring the US, Australia, New Zealand, Japan, and Europe this fall, including an opening spot for metal gods Metallica during the Australia, New Zealand, and Japanese legs. Visit the band’s website (www.swordofdoom.com) for more ticket information.

For more info on The Sword, please contact:
Pam Nashel Leto @ Girlie Action (212) 989-2222 x 111 Pam@Girlie.com
Kabeer Malhotra @ Girlie Action (212) 989-2222 x 123 Kabeer@Girlie.com

THE SWORD
Warp Riders
Kemado Records
Release date: August 24, 2010

One of the foundations of the metal revival of the past ten years, Austin TX’s The Sword have released two flawless slabs of vintage heaviness on Kemado Records, toured the world with Metallica, and were one of the first bands to lock into a whole new legion of fans through Guitar Hero. This summer, the band casts its gaze to the stars for Warp Riders, their third full-length and their most ambitious effort to date.

Warp Riders is The Sword’s first concept album, a science fiction maelstrom put to the storming, relentless riffage and pounding rhythms upon which the band has staked its reputation. It’s also their most flat-out, supercharged, adrenaline-pumping work yet, a chrome-plated war machine that lords over the blackened sky. From the street-prowling anthems “Night City” and “Lawless Lands” to the two-part showdown of “The Chronomancer,” to the furious mechanics of closing track “(The Night the Sky Cried) Tears of Fire,” The Sword forces eminent domain ruling over heavy metal for the next decade, and welcome all challengers for an ill-fated shot at the title.

Warp Riders tells the tale of Ereth, an archer banished from his tribe on the planet Acheron. A hardscrabble planet that has undergone a tidal lock, which has caused one side to be scorched by three suns, and the other enshrouded in perpetual darkness, it is the background for a tale of strife and fantasy, the battle between pure good and pure evil. How it’s told – through the dueling lead guitars of J.D. Cronise and Kyle Shutt, and the concussive rhythm section of bassist Bryan Ritchie and drummer Trivett Wingo – underscores the narrative with molten steel and unreal precision.

Guitarist and lead vocalist J.D. Cronise explains the lineage of Warp Riders: “I'm pretty sure the first concept album I ever heard was Operation: Mindcrime by Queensrÿche when I was a kid, which I was way into. Even though I never really understood the whole story, I was nonetheless enthralled by how the album created its own world. I wanted to create a setting for our songs that would be unique and different, but still a place where epic sagas unfold in proper Sword fashion.” Inspiration took hold from “lots of things … the legend of Atlantis, old Heavy Metal magazines, the films of René Laloux, a childhood dream, and The Teachings of Don Juan by Carlos Castaneda to name a few.”

The story of Warp Riders, entitled “The Night The Sky Cried Tears Of Fire” (written by Cronise), follows Ereth as he discovers a mysterious orb and meets the Chronomancer, a being beyond time and space who enlists him in a quest to restore the planet’s balance. Along the way he encounters strange warriors, mysterious witches, ancient androids, and a crew of space pirates with a vessel that will alter the course of history... a vessel known as, The Sword.

“(Warp Riders) is very mythological in scope and presentation, but it eschews some of the fantasy-inspired, romanticist themes that run through our first two albums,” says Cronise about the album, the story of which has been years in the making. “It deals with themes of death and rebirth, and the perception of time. Using allegorical fantasy and mythological imagery to write relevant, interesting lyrics can be somewhat difficult, so the idea of creating a complex narrative to draw from was very appealing.”

Produced by Matt Bayles (Pearl Jam, Mastodon, Isis), Warp Riders is the band’s first foray into outsider involvement in the making of an album, having self-produced both their first two LPs for Kemado (2006’s Age of Winters and 2008’s Gods of the Earth). “It was sort of an unspoken thing that we'd use an established producer for this record,” Cronise explains. “We felt it was important on the first two albums to do things ourselves, so we could sort of draw the blueprint of our sound exactly the way we wanted.” Bayles picks up the torch on Warp Riders and delivers the band’s most full-sounding, nuanced recording yet, bringing the music to a new level of face-shredding ferocity. Says Bayles of the experience, “I think there’s a more diverse set of influences coming through in the songwriting. Don't fear: it’s still the Sword, just with a few extra twists. J.D. has gotten more confident as a singer and I think it shows on Warp Riders.”

Everything you’ve loved about The Sword in the past has been magnified, amplified, boosted and gnarlified. Warp Riders is the most accurately realized effort by the band yet, a tribute to comic books, dimestore sci-fi paperbacks, the legacy of FM rock radio, and the all-consuming power of heavy metal.